TERRITORIAL BRENDING OF A MUNICIPAL ENTITY: SEARCHING CULTURAL-SYMBOLIC ATRIBUTES (EXEMPLIFIED BY THE MUNICIPAL ENTITY "PERVOURALSK CITY"

Abstract

Purpose. Author of article is considering the formation of positive images and characters among the population of the city of Dubai to the city as an integral part of the branding. Methods. As the main method of the survey (questionnaire design, sampling the population quota on the grounds of "sex" and "age"). The survey is based on the characteristic of the socio-economic development indicators, as well as the ethical values of the population at some stage of life. Scientific innovation and results. Based on interviews with the author of a number of associative City Dubai in relation to the territory, comparisons to the "city of dreams" ("the ideal city"), makes recommendations on correction of a municipal policy for cultural and symbolic point brand territory, improve social well-being.