DEVELOPMENT OF MARKETING ACTIVITY OF THE ENTERPRISE IN THE TOURISM SPHERE (ON THE EXAMPLE OF MUNICIPALITY "CITY SNEJINSK")

Abstract

Purpose. The study is aimed at identifying the main features of marketing activities in the tourism sector of the municipal formation, as well as determining recommendations for the development of a system for promoting products of travel companies in the city of Snezhinsk. Methods. The main methods of promotion of tourist services are analyzed, the possibilities of a sociological survey are used to investigate the level of effectiveness of promotional activities. The research is based on the use of methods and techniques of logical, systemic, structural-functional and comparative analysis. Scientific novelty and results. According to the results of the research, the author identified the main features of marketing activities of enterprises in the tourist sphere in the territory of the municipal entity "Snezhinsk" by the example of the tourist company "FROG-VOYAGE" LLC, identified the main positive and negative aspects of individual marketing tools, systems of promotion of tourist services and offered tools for the development of marketing activities in this direction.