MODERN TOOLS OF MANAGEMENT AND MARKETING IN MUNICIPAL MANAGEMENT

Abstract

Purpose. To study the essence of the principles of social management, marketing, social hall, the possibilities of their use in public, municipal management. Methods. A content analysis of the scientific literature, periodicals on governance, the use of modern technology management, marketing in the social sphere. Results. The article examines the application of marketing management in the social sphere, involves getting more social impact on the successful operation of facilities and social sector in the municipality, increasing its competitiveness, the necessity of a wider introduction and use of management tools and marketing in the municipal management. Scientific novelty. Disclosure objective, basic principles, the potential functions of social management, marketing highlighted its methodological features, suggesting the achievement of social and economic benefits.