Зайцева Е.М.

Purpose. To find the essence of effective influence media on state policy and main problems of influence media on state policy and local government. Study methods. The view of author “The right to tell the role of mass media in economic development” were reviewed in the article. There is the view about the essence of effective influence media on state policy in the scientific work. The results of sociological researches on the problem influence media on public opinion were reviewed. Results. The features of influence media on results of political social structure were reviewed. The problem of economic and political independence Russian media from state authority and local government has been defined in this article. The economic and political independences are the factor of effective participation in public policy. Scientific innovation. The negative influence of information provided by media (first of all entertainment) on ability of people to establish control over public policy has been reviewed in the article. The author do not review the interrelation between economic and political independences of Russian media. The theme of inadequate political independence for translation qualitative and authentic information has been reviewed.

Purpose. To identify the main concerns of the perception of the population; reveal the degree of Russians' interest in policy. Methods. Authors have analyzed the data of sociological research on problem thinking of the Russians by using ability to poll for research degree of political interest and activity of the Magnitogorsk' inhabitants. Results. In the opinion of the population there are some actual problems of city life. The article raises the problem of the low level of political interest of Magnitogorsk' residents in theme of politics and political events. The authors noted the paramount interest of the life's material aspects, its economic factors. Scientific novelty. The article presents the results of a sociological survey of the Magnitogorsk population, conducted by the authors in March, 2015, that described the basic problems of the city, the level of interest in political life of the country, the awareness about the ongoing election of deputies of the Legislative Assembly of Chelyabinsk region, Magnitogorsk City Assembly deputies, as well as the level of participation population in these political events. Also, the authors considered the main causes of low civic engagement.

Purpose. To expand features of political culture of the modern Russian youth. Methods. The paper analyzes the existing theoretical approaches to the concept of youth. Analyzes data of sociological studies on the issue of political culture. The authors used the possibility of a sociological survey to study of political culture of the youth of Magnitogorsk. Results. The author describes the main essential criteria of youth as a socio-demographic group. The article explains the importance of purposeful formation of the consciousness of youth as a condition for the continued functioning and development of society. The author raises the problem of incomplete formation of youth consciousness, low political culture of young people, followed by the low level of electoral activity. Scientific novelty. The article presents the results of a poll of youth of Magnitogorsk, conducted by the author in September 2014, revealing the degree of interest of youth in the political life of the country, forms of this interest, the desire of youth to become a member of any political party, respondents' attitudes towards the election results, awareness about the ongoing election of the governor of the Chelyabinsk region, the head of Magnitogorsk, Magnitogorsk deputies of the city assembly, and the level of participation of young people in these political events. The author also describes the main reasons for the reluctance of young people to participate in elections. The article provides a comparison of the data with the results of research conducted by the All-Russian Public Opinion Research Center, as well as the Fund "Public opinion".