THE FEATURES OF MEDIA INFLUENCE ON STATE POLICY AND LOCAL GOVERNMENT

Abstract

Purpose. To find the essence of effective influence media on state policy and main problems of influence media on state policy and local government. Study methods. The view of author “The right to tell the role of mass media in economic development” were reviewed in the article. There is the view about the essence of effective influence media on state policy in the scientific work. The results of sociological researches on the problem influence media on public opinion were reviewed. Results. The features of influence media on results of political social structure were reviewed. The problem of economic and political independence Russian media from state authority and local government has been defined in this article. The economic and political independences are the factor of effective participation in public policy. Scientific innovation. The negative influence of information provided by media (first of all entertainment) on ability of people to establish control over public policy has been reviewed in the article. The author do not review the interrelation between economic and political independences of Russian media. The theme of inadequate political independence for translation qualitative and authentic information has been reviewed.