APPLICATION OF MAIN APPROACHES TO STRATEGIC PLANNING AT THE ENTERPRISE IN THE RETAIL SPHERE (ON THE EXAMPLE OF KARPINSK TOWN)

Abstract

Purpose: The study is aimed at identifying the main features of strategic planning for enterprises in the retail sector, as well as identifying recommendations for implementing strategic planning for a retail store in Karpinsk. Methods: the main approaches to strategic planning are analyzed, the possibilities of a sociological survey are used to study the competitive environment of retail shops in Karpinsk. The research is based on the use of methods and techniques of logical, systemic, structural-functional and comparative analysis. Scientific novelty and results: according to the results of the study, the authors identified the main features of strategic planning in the retail trade in the territory of the municipal entity "Karpinsk", using the example of the "Express" food store. Based on the results of the study, the Matrix BCG was compiled, which allowed defining the main strategic directions of the enterprise development. The authors substantiate the recommendations for the implementation of the strategic planning system for LLC Express, which can be applied to other enterprises in the retail sector.