MONITORING OF BRANDING EFFECTIVENESS OF HIGHER SCHOOLS ON EDUCATIONAL MARKET OF THE BIGGEST CITY

Abstract

Objective. Development of the monitoring system for realization of brand-activities on the educational market of the biggest city. Methods. During the development of the monitoring system methods of sociological polls of professionals in the sphere of higher professional training were applied. Results. Necessity of carrying out activities on brand development for a higher educational establishment in modern conditions of professional training market oversaturation and demand for efficiency control in the process of implementation of the developed activities aimed at correcting the selected directions of marketing development have been substantiated. Scientific novelty. Monitoring system of branding efficiency for higher educational establishments in five main directions with identification of people responsible has been developed.