Родионова Р.А.

Purpose. To research methods and conditions to increase the attractiveness of municipal service in rural areas. Methods. Using sociological research methods has allowed to compile and analyze the main characteristics of the staff of the municipal authorities in rural areas: the lack of special education in a significant proportion of employees, proximity to retirement age most of the leading cadres, the low rate of renewal of staff and others. By analyzing the normative acts author has formed idea of the current set of incentives and privileges that are used at the HR-management of municipal authorities. This set includes the standard mechanisms (salary, pension and social security, the promotion) and specific, relating solely to the municipal service (assignment of class ranks). Results. Based on the analysis of normative acts, municipal programs and characteristics of the municipal governments' staff of rural settlements author has generalized problems that reduce the attractiveness of municipal services in these areas. It was found that the solution of identified problems should be implemented through a set of measures in "problem" areas. The impact on some aspects of the work in government results will not give. Scientific novelty. Author has worked-up a complex of measures aimed at increasing the attractiveness of municipal service in rural areas. Events of this complex are three basic areas relating to the development of infrastructure in the settlement, assistance in solving housing issues, as well as assistance in training and career municipal employees.