Usova Natalya V.

The transition to the digital model of national economy as well as the need to ensure municipality competitiveness and to improve quality of life, requires the existing management models to be revised. The introduction of digital technologies and the transfer of interaction between groups of citizens into digital space, on various platforms, emphasizes the relevance of researching the issue of digital management maturity and, which is most important, methodological approaches to its assessment. The COVID-19 pandemic, 2022 sanctions agenda and the current federal documents on digital economy development, increase the significance of theoretical studies on the digital maturity issue.
The methodological basis of the research: documents analysis, classification, comparative analysis. While working on the article, the authors studied current regulations and strategic documents aimed at digital transformation of the national economy, as well as the scientific works by researchers covering the economy digitalization in general and the digitalization of municipalities in particular. The authors revealed that the scientific literature, as well as strategic documents, do not feature approaches to assessing the digital maturity of municipal management, which prevents the digital potential capacity of the territory from being fully realized. Based on the research results, the authors supplemented the historical stages of scientific and technological progress development with the «Digital society» stage and provided its characteristics, proposed a methodological approach to identifying maturity levels of digital municipality management, taking into account digital space availability, digital competence of public and municipal employees, demand for digital public and municipal services and a number of others; problems and ways of further development are formulated. In particular, the authors propose to establish several levels of digital maturity, characterized by certain values of indicators, due to which problem areas are identified and priority areas for improving the digital municipality management are formed to advance to the next digital maturity level. The single methodological tool contributes not only to assessing the current state of a particular municipality, but also to ranking certain municipalities in order to identify digital development priorities at the regional and / or national level.

The research aim is to identify the specifics of the formation and development of marketing structures of consumer markets in the post-Soviet period. According to the research, the consumer market is affected by factors such as the economic situation in the country as a whole, which directly affects inflation expectations, consumer preferences structure and real disposable income of the population. Over the past decades, the consumer market, in general, and the retail sector in particular, has been developing dynamically and is currently one of the key sectors of urban economy. Along with this, the basis for managing the city’s consumer market development should be special principles, methods and with specific tools, as on the one hand, it possesses a number of features common to all systems, and on the other hand, has certain unique specifics. Moreover, the consumer market plays an important role in the city economy, as it exercises the self-regulating function. In identifying the specifics of formation and development of consumer markets marketing structures in the post-Soviet period, such research methods as retrospective analysis, systematization and classification have been used. Based on the research findings, the author identifies structural problems of consumer market, consequences for the development of consumer markets marketing structures in the post-Soviet period from the transition to a market management system, and carries out a retrospective analysis of regulatory acts adopted in the 1990s. Scientific novelty lies in the systematization and expansion of the classification of methods of consumer market management, which can be used in conditions of market economy.

Purpose. Study of marketing strategic management of the territory features and its difference from the overall marketing. Methods. A comparative analysis of general and territorial marketing and revealed some specificity that distinguishes it from the company's marketing. Authors presented the marketing genesis as part of the territorial system of reproduction. The preconditions for the development of marketing strategy development of the area. Results. Based on the analysis authors justified territorial marketing as a holistic innovation management system in the municipality. Tendencies of formation and development of territorial marketing in a market economy were revealed. Scientific novelty. Scientific novelty consists in determining the specific features of territorial marketing as a particular manifestation of an innovative method of territory administration.

The author of the article draws a comparative analysis of the key strategic documents of Sverdlovsk region and its biggest cities determining development priorities of regional and local consumer markets aimed to identify the degree of their coordination, coherence and consistence. The author proposes specific application tools for updating the strategic development of the local consumer markets.

The article presents a comparative analysis of the key strategic documents of the Sverdlovsk region and its largest cities, defining development priorities for regional and local consumer markets. As a result of the analysis, the author determines the degree of their coordination, congruence and consistency.