Introduction. The priority of the development of domestic and inbound tourism is determined by the provisions of the updated National Program «Tourism and Hospitality», in connection with which the regional executive authorities have been assigned with increasing tourist flows. One of the trends in the development of the tourist flow is currently the cultural development of the territories of former industrial facilities. As a result of the increased interest in industrial tourism in the regions, the industrial territories of small towns are seriously considered as objects of tourist infrastructure. The study identified key factors influencing the development of inbound and domestic tourist flows in industrial areas.
Materials and methods. The analytical conclusions are based on the study of theoretical materials concerning the role of industrial territories in the development strategies of municipalities, as well as in the regional development of domestic and inbound tourism. The research methods of scientific literature, the study of periodicals, the analysis of current legislative and regulatory acts in the field of tourism, as well as information from the official information portals of the municipalities of the Sverdlovsk region have been used in the work. The research used methods of systematization, processing and analysis of data on domestic and inbound tourism in the Russian Federation.
Results and conclusions. Based on the scientific publications, the importance of domestic and inbound tourism for the development of the territory has been determined, the concept of an industrial (industrial) territory has been studied, the features of tourism in tourist centers and industrial territories have been identified, as well as the problems preventing the development of tourism and the possibilities of creating a multiplier effect of domestic and inbound tourism on the development of the region have been examined. As a result, a set of factors for the development of tourism in industrial territories has been identified, combined into main groups: economic, social, cultural, environmental and infrastructural factors, each o providing its contribution to the development of domestic and inbound tourism in industrial territories, as well as directions and forms of revitalization of industrial territories. To confirm the influence of the selected elements, examples of their implementation in the Sverdlovsk region and the city of Yekaterinburg have been provided.
Discussion. The study focuses on the investigation of incoming tourist trips in relation to the territory of industrial territories, not excluding the interest of the local population in their use in public facilities. Industrial zones are becoming increasingly important for the development of domestic and inbound tourism, providing unique opportunities for studying the history, culture and technology of modern Russia. The processes of converting industrial territories into tourist and cultural sites can complement each other and require the participation of various stakeholders: local authorities, businesses, public organizations and residents themselves. The analytical conclusions can serve as a basis for the development of strategies and recommendations for the effective development of tourism infrastructure in the industrial regions of the country.