Leykin Inna

Anthropological optics suggests that the perception of urban space is determined primarily by culture. Yekaterinburg is a vibrant non-central political entity where the urban community has a semantic weight. Urban patriotism, characteristic of a modern resident of a megalopolis, is a transition from the language of rational reasoning (rights and obligations towards the territory) to the language of emotions, attachments, which is essentially irrational. The language of love for one's country and city is a new but global phenomenon. You can show your citizenship - to the country, to the city, and to the area - at the nearest intersection, as it was recently in Israel. And the example of the city of Providence in the USA shows that changing the infrastructure, building a bridge, literally and figuratively provides mobility and a higher level of human capital. The division into the center and the periphery that still exists is a significant factor in loyalty and the formation of positive attitudes. This scientific fact can be translated into a register of practice, basing the policy of urban loyalty management on this.