Semyachkov Konstantin

ABSTRACT

Introduction. For the successful development of smart cities, it is important to promote ideas about the effects of digitalization among a wide range of stakeholders, including event marketing. The relevance of the study lies in the fact that there is currently a certain shortage of research on issues of assessing the effectiveness of event marketing activities in promoting smart city projects. The purpose of the study is to systematize the indicators for assessing the effectiveness of event marketing activities in relation to smart city projects. The novelty of the results obtained lies in the development of indicators system for assessing the effectiveness of event marketing activities in relation to the promotion of smart city projects.

Materials and methods. The research method was a systematic logical analysis of the performance indicators of marketing activities in the context of promoting smart city projects. The research algorithm was as follows: an analysis of scientific publications on the topic of smart cities was conducted, the features of event marketing activities in promoting smart cities were identified, the performance indicators of event marketing activities were systematized, and an original approach to the use of performance indicators of event marketing activities in promoting smart city projects was developed.

Results and conclusions. The study systematizes the indicators for assessing the effectiveness of event marketing activities, develops an original typology of event marketing activities in promoting smart city projects, and proposes indicators for assessing the effectiveness of each group of events. Thus, the paper concludes that event marketing is an effective tool for promoting the smart city concept. An important aspect is assessing the effectiveness of events, which will identify the pros and cons and show growth points for different projects. The proposed system of event marketing performance indicators shows which indicators are suitable for certain types of events.

Discussion. The use of event marketing in the context of a smart city promotes the active involvement of businesses and government bodies in the process of the city digital transformation. The integration of event marketing into smart city projects using a system of event performance indicators makes it possible to optimize costs and create a basis for the successful implementation of smart city project development strategies. The theoretical significance of the study lies in the possibility of their use in further research on the topic of territorial marketing. The practical significance of the study lies in the possibility of their use in the development of strategies and plans for the development of urbanized territories.

KEYWORDS

Smart city, event marketing, evaluation indicators, efficiency, promotion, territory

Introduction. With the development of technology and the introduction of digital solutions into urban infrastructure, it has become possible to implement projects aimed at improving the lives of citizens, environmental sustainability and resource management. However, an analysis of various scientific publications on the topic of promoting the concept of “smart city” has shown that there is a problem – the lack of a system of methods for promoting smart city projects. Research on the methods of promoting smart city projects can help city authorities, companies and public organizations understand how to effectively present and promote their ideas and projects in order to receive support and funding. The purpose of this study is to identify and systematize effective strategies and methods for promoting smart projects in an urban environment. Such methods may include various marketing and communication strategies, as well as methods for engaging stakeholders and the public. In general, research on this topic can significantly contribute to the development of smart cities and the use of digital technologies to improve the quality of urban life.
Materials. The object of this study is promotion methods, the subject of the study is socio-economic relations for the promotion of smart city projects. Scientific articles on this topic indexed in the RSCI database for 2017–2023 were used as an information base.
Results and conclusions. As a result of the research, the authors have compiled a table that presents methods for promoting smart city projects with a description of each method, as well as examples of the use of promotion methods with links to scientific articles. The discussion of the results showed the prospects of this approach to the systematization of methods for promoting smart city projects. Further research and development in this area can make a significant contribution to improving the mechanisms for promoting smart city projects and their successful implementation in the future.

The introduction of digital technologies has changed the thinking of society and municipal authorities towards the consistency of digital technologies implementation. Yet, the problem of typological classification of the smart cities development projects has no scientific solution. The aim of this research is to provide a typological classification of the smart city development projects. The research logic was as follows. First, methodology of the smart cities assessment was analyzed to determine the basic development technologies. Then, various technology groups for different cities were estimated. And finally, these technologies were summarized by the representative groups of the projects. The research information base comprised data from the websites of municipalities and articles from the global scientific press. The smart cities development projects of the urban activity digitalization leaders were analyzed according to the IESE Center. The projects of the cities of London, New York, Amsterdam, Singapore, as well as the Russian cities of Moscow, Kazan, St. Petersburg and Tyumen were considered. The analysis of the smart cities projects under implementation demonstrated the following six required types of projects: human and social capital development; urban development; urban economy development; digital government establishment; digital mobility; safety and environmental protection. The scientific novelty of the proposed typology of the smart cities development projects lies in the systematic approach to economic modeling of digital technologies introduction in urban economy. The theoretical significance of the research consists in formation of a system of typical projects of urban economy digitalization. The practical importance of the result is in elaboration of the applied apparatus for designing the smart cities development.

The theoretical foundations of the given research include the previously published works in the field of “smart” cities development along with the author's studies on institutional modelling of the socio-economic systems functioning. The research purpose is to work out the conceptual approach to institutional modelling of the “smart” cities development processes and to build a theoretical model of the “smart” cities development. The research method is a system - logical analysis. The methodological basis of the research is a sequence of steps, including reflection on certain theoretical “smart” city models, identification of factors affecting “smart” cities development, identification of institutional specifics of “smart” cities, “smart” city institutional model development, description of the institutional mechanism of the “smart” city projects implementation. The research results are the revealed “smart” cities development features. It is also demonstrated that the urban environment transformation is based on three types of innovations: technological, organizational and institutional. As part of the institutional modelling of the “smart” city development, environmental factors (cultural, social factors, external regulation and digital technology development), factors specific for a particular city have been identified. The research identifies and systematizes the perspectives and limitations to the “smart” cities concept implementation in modern conditions. Six directions have been featured for the urban environment transformation: institutional, organizational, technological, economic, infrastructural and social. The theoretical significance of the obtained results includes the development of the institutional theory relating to the “smart” cities development processes. The practical importance of the results consists in elaboration of an applied apparatus for the projects implementation in the field of the “smart” cities development.

Modern intelligent technologies provide opportunities for the development of Smart cities. The Government of the Russian Federation pays great attention to the creation of smart cities. The essence of smart cities is to transform life for the better with the help of urban informatics technology to improve service efficiency and stimulate economic growth. This article will consider which methods of economic analysis are used in global practice in the study of smart cities. We will also analyze the practice of using smart city assessment methods in the Russian Federation.
Subject. Processes of implementation of the program-target method of federal budget funds management in Russia.
The purpose of the study: systematization of methods for evaluating projects for the formation and development of smart cities. Substantiation of the need for wider application of project management tools, as well as changes in the budget management structure of the budget system.
Methodology. Universal methods of scientific cognition were used: analysis, synthesis, generalization, abstraction, as well as methods of induction and modeling.
Results. A variant of adaptation of the matrix of division of administrative tasks of management to the sector of public financial management is proposed. It is proved that in the conditions of the current structure of state financial management in the Russian Federation, the effective operation of the program-target method is significantly difficult. A variant of the temporary adaptive structure of state financial management for the period of implementation of priority national projects until the end of the current stage of budget reform has been developed. Scope of application. The results are used to analyze the formation and development of smart cities in the Russian Federation. The use of various methods of smart cities analysis complements and expands the classical analysis tools and contributes to the timely correction of decisions made, improving the quality and efficiency of financial decisions.
Conclusions. Approaches to the adaptation of project management tools to their use in the public administration sector will improve the efficiency of planning and use of public financial resources and open up new areas for scientific research.

The purpose of this research is to develop an algorithm for auditing innovative projects of smart cities. Publications in the Scopus and Web of Science databases served as the information basis for the research.
The methodology of the research was a sequence of steps, including the analysis of previous studies and their systematization, the development of the authors' algorithm for auditing smart city projects, discussion of the strengths and weaknesses of the proposed algorithm.
As a research result, the theoretical aspects of the audit procedure for innovative projects are considered, the approaches and methods used to implement the audit procedure for smart cities projects, the principles of smart cities audit are systematized. The paper shows the features of the audit procedure for smart cities projects and suggests the authors' algorithm for implementing this procedure. The results of this work can become the basis for further research in the field of audit of innovative projects of smart cities, as well as practical tools for carrying out already implemented initiatives in the field of digital transformation of the urban environment. The scientific novelty of the research lies in the development of the authors' algorithm for the innovative projects auditing, which allows for a more detailed analysis of the effectiveness of innovative projects, considering not only economic indicators, but also management decisions made during the project implementation.
The importance of conducting such an analysis of innovative projects of smart cities lies in the fact that the effective development of Russian regions and the Russian economy as a whole depends on it. Currently, the economy of the Russian Federation needs modern methods of solving regional development problems. To audit smart city projects, involving a flexible approach to non-standard situations, a modern audit algorithm is to be used. This article present a modern and previously untested algorithm for auditing innovative projects.