COMPARATIVE ANALYSIS, THE POPULAR YOUTH ONLINE-COMMUNITIES: NATIONAL RATING AND LOCAL RATING FOR RUSSIAN CITIES: MOSCOW, ST. PETERSBURG, NOVOSIBIRSK, YEKATERINBURG

Abstract

Purpose. Identify and assess differences in preferences site for the realization of Internet practices. Methods. Analysis based on the conceptual differences of the popularization of a variety of Internet sites for various local communities, as well as open data about the ratings of sites and Internet communities. As the basic approach using the theoretical model of the information society, and the classical theory of practices. Results. The revealed tendencies of priority interests in the Internet environment at the all-Russian level, as well as at the local level of large cities, with the most numerous Internet users: Moscow, St. Petersburg, Yekaterinburg, Novosibirsk. Identified the same differences in the youth priorities of Internet activities in local communities. Scientific novelty. identified differences in the thematic and conceptual focus of the popular Internet resources and social networking sites for the young audience. Specificity of Internet communities of determined large cities