ECOLOGICAL MARKETING AS AN ELEMENT OF REGIONAL AND MUNICIPAL SECURITY

Abstract

Purpose: to study the influence of the industrial sector of the Sverdlovsk region on the environmental safety of the region and the possibilities of using environmental marketing at the regional and municipal levels. Methods: the dynamics of macroeconomic indicators of the region, the level of emissions of pollutants, the costs of protecting the environment, analyzed the relationship between the analyzed indicators. Results: the tendencies of industrial development of the region are revealed, key factors of economic activity negatively influencing the state of the environment are identified, directions of ecological marketing are identified, the use of which will increase the efficiency of environmental protection activities and ensuring environmental safety of the region. Scientific novelty: the interrelationships between environmental protection costs and the level of ensuring the environmental safety of the region are investigated, the relevance of using environmental marketing in the process of creating and maintaining a favorable state of the natural environment of a particular municipal entity and region is substantiated.