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MODERN TENDENCIES OF DEVELOPMENT OF MUNICIPAL MARKET OF SOCIAL SERVICES

Received: 15.02.2017 Published: 15.02.2017

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Abstract

Purpose. The article substantiates the methodological approaches to the evaluation of the effectiveness of marketing activities in the market of social services of the municipal formation. Results. Tendencies of formation and development of the market of social services in the conditions of market economy are revealed. Scientific novelty. Specific features of the market of social services in the system of municipal marketing are defined as features of the manifestation of the innovative method of managing the social sphere.

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Для цитирования:

Дурандина О. Современные тенденции развития муниципального рынка социальных услуг // Муниципалитет: экономика и управление. 2017. Т. 19, № 2. С. 59–66.

For citation:

Дурандина О. MODERN TENDENCIES OF DEVELOPMENT OF MUNICIPAL MARKET OF SOCIAL SERVICES // Municipality: Economics and Management. 2017. Vol. 19, no. 2. P. 59–66.

How to Cite

Дурандина О. MODERN TENDENCIES OF DEVELOPMENT OF MUNICIPAL MARKET OF SOCIAL SERVICES // Municipality: Economics and Management. 2017. Vol. 19, no. 2. P. 59–66.