INFORMATION INTERACTION OF PUBLIC AUTHORITIES WITH THE POPULATION

Abstract

Purpose. Study of the levels of information interaction necessary for effective communication of public authorities with the population. Methods. The ideological, tactical and technological levels of information interaction are analyzed on the basis of the analysis of regulatory legal documents and expert survey data. Results. Based on the analysis of the existing concept of information policy, the limitations of this normative legal act are revealed. Recommendations on the content and implementation of the information policy of the public authorities have been developed. The key problems of modern PR departments of the public authorities, the desirable position of the PR department in the structure of the authority are revealed. The results of an expert survey of employees of the press services of authorities are analyzed. Target audiences, communication channels and criteria for the effectiveness of the press service are considered. The role of information technologies in the work of modern authorities is investigated.Scientific novelty. Scientific novelty consists in the allocation of three levels of information interaction of public authorities with the population: ideological, tactical and technological.